To quote Sarah Jones, the market has become a swarm of fleas (["Un essaim de puces" -] it sounds better in French, for sure).
Short attention spans, flitting from place to place, a hit and run culture.
Marketers are more like circus ringleaders than ever before. Far better, it seems, to concentrate on the few (fleas) willing to slow down, the few willing to stop acting that way and actually pay attention and stick around.
Quoted from Seth Godin's March 22 Blog
http://sethgodin.typepad.com/seths_blog/2011/03/un-essaim-de-puces.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
Short attention spans, flitting from place to place, a hit and run culture.
Marketers are more like circus ringleaders than ever before. Far better, it seems, to concentrate on the few (fleas) willing to slow down, the few willing to stop acting that way and actually pay attention and stick around.
Quoted from Seth Godin's March 22 Blog
http://sethgodin.typepad.com/seths_blog/2011/03/un-essaim-de-puces.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
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